QUALIFICATIONS: PGD / MBA in Marketing

EXPERIENCE: 15 – 20 years with relevant experience in marketing activities in retail / commercial industry.

KEY ROLES & RESPONSIBILITIES:

• The position has the overall responsibility for carrying out all marketing & brand building activities.
• Developing out of the box marketing strategy planning & execution.
• Build a sustainable value proposition for the brand and strategize brand communication.
• Supervising Advertising, Media and PR functions for the division.
• Coordinating with advertising agencies, media planning, managing publicity campaigns, monitoring annual budgets etc.
• The incumbent will also be responsible for:
• Corporate tie-ups & Strategic alliances.
• Handling PR
• Digital Marketing
• AI & AGI initiatives
• Revenue Maximization
• Design & Implement Corporate Communications for the Company using the right media mix.
• Tracking industry trends and stories to ensure company’s participation in key industry stories.
• Developing a crisis management system to avoid any negative coverage.
• Creating Media Dossier and Executive Summary for the top management.
• Maintain media relations & visibility using various PR Tools
• Continuous updates and tracking of the media segment of the website and group intranet.
• Creating concept notes and articles / write-ups to local and national media outlets, securing positive coverage in multiple publications.

KEY SKILLS:

• Excellent communication and negotiation skills.
• Good analytical abilities.
• Excellent communication (verbal & written) skills, with eye for detail
• A good understanding of social media and ability to curate engaging stories for the audience
• Abreast of latest initiatives undertaken in the industry

REPORTING TO:  Director